All posts by Jesse Byron
Establishing a Position in the Market
No matter what you do, your business will stand for something in the minds of your prospects. That something is your niche, also known as your positioning. What’s the first thing that should enter the
Continue ReadingCreating a Memorable Theme Line
It doesn’t cost you one penny to develop a winning, lasting, and memorable theme line. A theme line is a set of words that describes the spirit of your company. “You’re in good hands with Allstate.”
Continue ReadingGuerrillas Need to Develop a Meme
A meme is a new word, coined in l976. It’s the simplest possible way to communicate an idea. A caveman named Uba once stood in a chilly stream up to the middle of his thighs, attempting to catch a fish
Continue ReadingGuerrillas Gain Competitive Advantage
Many other businesses like yours offer a whale of a lot of benefits. Prospects will study them as they study your business to determine how these benefits can have a positive impact on their lives. But
Continue ReadingPost Transaction Marketing is Important
Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? Apathy after the sale. Most businesses lose customers by ignoring them to death. A numbing 68% of all business
Continue ReadingCommit to Your Marketing Plan
A good marketing plan should not allow for too much flexibility. After all, the plan is created to be followed. If you want changes, make them before you write the plan. And never forget – especially
Continue ReadingMarketing Plans Should be Short and Simple
A guerrilla marketing strategy is short because then, you will be forced to focus when you create the plan – and when you show it to your employees, fusion marketing partners, suppliers and other allies,
Continue ReadingLet Your Personality Shine in Your Business
Take a moment to understand clearly the crucial difference between an image and an identity. Image implies something artificial, something that is not genuine. Identity defines what your business is really
Continue ReadingThe 7-Sentence Guerrilla Marketing Strategy
Don’t leave home without this. Leave home? Don’t even go into business without this. Go into battle with neither offensive weapons nor armor, but don’t go into business without a simple marketing
Continue ReadingDeveloping a Marketing Plan
Keep in mind that your competitors are getting smarter every single day. So your real job is to augment your marketing attack. Strengthen your plan. Beef up your website. Add a few more weapons to your
Continue ReadingAffiliate Marketing
Affiliate marketing is one of the best innovations in the electronic world. The combined power of this tactic and the vast number of people online can prove to be an extraordinary source of profits to
Continue ReadingChoosing an Advertising Medium
If you are conscientious, you can create a brilliant creative strategy and promote a noble cause. However, there are many ways you can go wrong, and one is to run the right advertising in the wrong media.
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