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What Is Guerrilla Marketing and How It Can Boost Your Brand

Guerrilla marketing is a marketing strategy that is quite different from the traditional marketing methods. It is an unconventional tactic which is used to promote a product or service. It is often used by businesses or companies which are on a tight budget for advertising their brand.

Guerrilla marketing does not require you to invest money, but instead, it encourages you to invest time, energy, knowledge, and creativity. It is an inexpensive, small-scale, but effective marketing strategy used to promote your brand by catching the attention of the public until it goes viral. It can help small businesses stand out from the competition and be recognized.

Here are some ways on how guerrilla marketing can give your brand a boost:

1. Be surprising

Many advertisements today appear similar to one another that consumers have already gotten so used to them. There is not a surprise factor anymore and nothing exciting or interesting. In guerrilla marketing, you can come up with a subtle yet surprising ad that can catch your audience’s attention. It does not have to be something that is really extravagant. It just has to be simple, yet something that will demand attention. It can be a simple, low-cost, yet friendly gesture that will help establish your image as a company that people will trust.

2. Be provocative

With guerrilla marketing, you can leave your comfort zone and do something controversial so that people can talk about you or turn their heads to you. Break taboos or speak some truths that people usually ignore if you have to and if that is one of the best ways to get you recognized.

3. Be witty

If you wish to encourage a positive response from your consumers, make sure that you have a well-placed advertisement. You have to start identifying your goals. Set your objectives, and identify your target audience and how your product will sell to them. If you are able to finalize these things, brainstorming about guerrilla marketing strategies will be a lot easier. You can create your own enticing and fun ads or videos without spending a fortune.

4. Be bold

A bold guerilla marketing is considered to be the most difficult technique, but it can also be the most effective. If you do not know how or where to start, you can arrive at great content ideas by taking the time for brainstorming, reading, interviewing people, checking on other blogs, and doing more research.

5. Sell an idea

It is not enough that you try to promote your product. In guerrilla marketing, what you are selling are your ideas, and you should appeal to the emotions of your target audience and not just focus on the facts about how your product can be an advantage.

6. Get your audience hooked

You need to give your product an attention-grabbing hook if people do not seem to care a lot about it or if they seem to ignore it. You need to come up with something out of the ordinary or something that is unexpected so that you can make a connection with your audience and potential consumers.

7. Make your ideas tangible

To better explain your product, translate your ideas into events or objects, then go ahead and share them online. If it is something that is well-thought of, it can easily go viral, and your brand will be popular in no time.

8. Do not be afraid to take a risk

There are some ideas which do not really seem witty, but you will never know until you try. The thing about guerrilla marketing is that it easily catches attention because it is out of the usual, and is unconventional. You do not have to worry about what people will have to say.

It does not matter what style you use in your guerrilla marketing strategy. You can have a free hand on what you think will best sell the idea about your product. The most important thing is that you document and publish everything. It is not important if it is small-scale; what matters is you have gotten the attention of the public enough for them to talk about your brand and share them on the social media to make your campaign successful.

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About the Author Jesse Byron

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Guerrilla Marketing Tip:

One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?

If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?



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