One of the things people love about guerrilla marketing is its cost efficiency. Of all the marketing strategies used by many companies and businesses, this is the one that has been proven to be effective, despite its being low-cost.
The guerrilla marketing concept was born in 1983, and it has been recognized and well-known as an effective marketing methodology since then.
According to Jay Conrad Levinson, the very author of the book “guerrilla marketing”, the essence of guerrilla marketing is about the same conventional goals of the businesses and that is to be able to earn a profit. However, this strategy uses unconventional methods including time, energy and creativity, instead of money. To make it simple, it is promoting your brand and promoting your business goals using low-cost, unique, unexpected and creative methods.
Guerrilla marketing is ideal for small businesses who have been struggling to compete in the market. These businesses do not have enough budget to afford conventional marketing methods and they did not have many options. Today, all businesses can survive with the help of successful guerrilla marketing. So, how do you succeed in your guerrilla marketing campaign?
As a business, you need to know what makes your brand different from the rest, what makes you stand out. Each and every business needs to have a competitive advantage because you just cannot be like the rest, or your business will not thrive. You need to know how to differentiate yourself from the rest.
And for you to do that, you need to give your market all the right reasons why they should choose your brand and why they should do business with you. You could highlight the price of your product, the quality, and anything you have that others don’t. You also need to conduct a survey to find out the reasons why people patronize other brands, and what they like about them. Narrow down your list to at least three, and try to understand their strengths. Now think about these things that you have not noticed before.
You don’t necessarily have to make the biggest name in your industry, but you just have to become memorable, and that is the goal of guerrilla marketing.
One of the most common mistakes of businesses is that they focus too much on their own interest. This is not supposed to be the case because you need to put the interest of your audience above everything else. Make sure that you know your audience and potential audience well. Find out what they do most of the time, here they hang out, what social media platform they use most of the time, the things that are important to them, and many others. If you follow this tip, chances are, your guerrilla marketing technique will most likely succeed.
It is not enough that you spread the word and hand out information. Your strategy will not be effective if this is the case. Your goal is to see results and you can only make it happen if you have a call to action. Examples are asking your customers to fill out a form where you can gather their contact information. This way you can do a follow-up, and it will be a lot easier for you to track your progress in terms of your marketing strategy. This will help you gain insight on whether your technique is a success or not.
In order to make any marketing strategy successful, you need to take the time to do your own research. You need to know your audience to the very details. This is also the same for your competitors. If you get all the information you need, it will be a lot easier for you to brainstorm about your guerrilla concept because you already know what works for your audience. You will also be able to identify what will leave them a lasting impression.
One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?
If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?