Every now and then, consumers are overwhelmed with so many advertisements and campaign ads left and right. And for a business, the challenge is how they can stand out in the competition and be recognized from among the many brands in the market. Because of this, traditional marketing is no longer the one that’s recognized as the most powerful tool for companies and businesses to use, especially now that guerrilla marketing has already emerged.
Guerrilla marketing is a marketing strategy which uses non-traditional and unconventional techniques which have the ability to achieve maximum results. The term was coined by Jay Conrad Levinson when he wrote his book “Guerrilla Advertising”. Basically, this concept is about promoting a business with the use of creativity and imagination. It is about taking your audience by surprise and doing something unique, original and memorable. Compared to other forms or marketing and advertising, it is guerrilla marketing that has the ability to leave a far more valuable impression to its audience.
Guerrilla marketing is ideal for small business owners and entrepreneurs, especially today when the competition is becoming stiffer in the market. Guerrilla tactics are used when an organization needs to produce unconventional results and does not have enough capital or resources to market the business.
With guerrilla marketing, you can achieve your desired results without paying for a hefty price. Traditional marketing like TV and radio ads, as well as newspaper publishing that requires you to pay and if you are a small business owner and you do not have enough capital at the moment, it may not be easy to spend for promoting your business. But this is where guerrilla marketing comes in. Guerrilla tactics are excellent for small entrepreneurs. It can make marketing possible without having to involve a significant amount of cash, and at the same time, can produce amazing results.
With guerrilla marketing, your capital would be time, energy, imagination and creativity. It takes a whole bunch of brainstorming so that you can arrive at a concept that will surely capture the attention of your target audience. The goal is to be able to come up with something unique and original so that your brand will be able to stand out and be able to leave a lasting impression on your consumers, as well as the potential ones. Guerrilla tactics will make your brand noticeable in amazing, unexpected ways.
Guerrilla marketing concepts are most of the time surprising and unpredictable. And once you incorporate this element of surprise in your strategy, chances are, you will be easily remembered because not everybody else has done the same thing. However, you also have to be very careful because you need to make sure that you do not appear offensive or discriminating to anyone. If you carry this out successfully, it will be easier for you to establish relationships with your audience.
When you opt for guerrilla marketing campaigns instead of traditional one, you will be able to create something that people are surely going to talk about, especially on the social media. And what does this mean for you? It means that you will become more popular, and that’s an added visibility and exposure for your brand.
Guerrilla marketing campaigns also enable you to build your brand’s credibility and it is important especially when you are only starting out as a business. Any business needs for customers to trust them, otherwise, they will be leaving and will be searching elsewhere. Your ability to provide valuable content to your consumers will encourage them to trust you, and all you have to do is to ensure that you retain these loyal customers while you work on attracting new ones. You have to be careful not to break this trust though, or people will never trust your brand again.