Guerrilla marketing is a marketing strategy that is named after the irregular tactics that were used during warfare. Now, it is being used by small businesses and companies to promote their brand and reach their target audience. Guerrilla marketing utilizes low-cost and unconventional methods to attract attention and to gain more consumers.
Examples of guerrilla marketing techniques are graphic arts, flash mobs, graffiti, PR stunts and many others. These ads aim to create a buzz and be able to send the message across by means of word of mouth. This can be very effective if implemented successfully.
Since these things are usually done in public places, the question is, is it also possible to have it done online? The answer is yes. People can show their creative ads by displaying them online using websites and social media channels. So how can companies follow the concept of guerrilla marketing on the internet?
If this concept it brought to the internet world, the idea is pretty much the same. In fact, there could even be far more ways that people can explore when they do it online.
The goal of guerrilla marketing is to capture the attention of your target audience and leave them a lasting impression so that your brand can easily be remembered. Why don’t you post a video that is surely going to go viral? You can surely garner the attention of the internet users if you post a video that is funny, creative and thoughtful. The nice thing about it is that it does not have to cost a single cent. All you need is an imaginative and creative mind in order to get your message across.
Blogging one of the strategies used in digital marketing. However, it can also be used in guerrilla. Blogs are excellent venues for personal expression. If it is done well, your blogs have the power to attract a large number of audience. The catch is that you should make it a point not to follow whatever it is that everybody else is already doing. In traditional marketing, their blogs usually speak about their business, expertise, and many others. But since you are doing guerrilla techniques, you should take your audience by surprise. Give them unique, something that they haven’t seen or read before, something that will amuse them. Who knows, your simple blog post can instantly go viral.
Social media is one of the most widely used tools on the internet. Millions of people, the young and adults alike, have an account to at least one or two social media channel. Now, this only means one thing – you must leverage and maximize your online guerrilla marketing through social media. What most consumers expect now is that their favorite company already has a Facebook page or account, or probably Twitter. It is okay to have a website, but who says a business can’t be creative? Of course, you can leave your comfort zone and have some fun using the social media. After all, that’s what most customers want – they want interaction, they want something that appeals to the heart and to the emotions.
Just like videos, you can also bank on creative images or pictures that will capture the attention of your target audience. Social media is already a proven way to market any business, so when you use it, you need to make sure your posts are captivating. You can’t afford to be boring on the social media, or the users might just keep on scrolling down. One of the things you need to incorporate fun and attractive images. It’s just like painting a graffiti on a wall outside.
Another thing you need to remember is that one of the top things that are usually shared on social media are images. This means that you have better chances of increasing visibility of your brand if you post images that people are more likely to share on their personal accounts. It could be anything that you think will be interesting. Be creative and don’t hesitate to play around and have fun with it.
One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?
If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?