Guerrilla marketing as a strategy has gained popularity for the way it has been effective when it comes to capturing the attention of audiences and target market of businesses, to its unconventional and unique ads. Today, both small and big businesses and companies benefit from guerrilla marketing. It is practically applicable for almost any kind of business and even useful for real estate agents.
Guerrilla marketing may not be something that is very common among real estate agents in the real estate business, but if you are able to maximize it, you will be amazed at how much it can help you make your business stand out. The low-cost marketing tactics that guerrilla marketing can give you can help you take your business to the next level and get you above your competitors.
Here are some of the examples of the tactics you can use as a realtor.
YouTube has been very useful in the real estate business, and it is the reason why you should also leverage on it. The challenge is how you will make yourself stand out. So, what you need to do is to make sure that your videos are unique and memorable. If you can make it happen, then it will be easier for anyone to remember you and your company. When you get the chance to talk to them, they will be able to easily recall.
To make your video even more interesting, make it a walkthrough video and make it relevant to the area or community. Also highlight other things in the area beyond the property you are selling just to the parks, restaurants, attractions, and more.
One good way to get your target market engaged is by holding contests. For example, you can run a selfie contest where you will require people to take selfies during an open house or a site visit and get them uploaded on the social media. You must also require them to use a certain hashtag so that the uploads can refer back to your brand or company. Of course, you have to be ready with the prizes. By doing this, you will be able to increase the exposure of your real estate company.
In your ads, you need to come up with something fun and out of the box, and this is where guerrilla marketing comes in. Choose a place or wherever it is unique to place your ads. Just make sure it will stick out and that it will be easily noticed. If it is visual like a painting on a wall or graffiti, make sure to choose a location where there is heavy foot traffic.
Cute picture of pets is an excellent way to capture the attention of your target market, especially if they themselves love pets and animals. There is even a good chance for the pictures to go viral if the photos are attractive enough.
When buying a property, people want to make sure they get as much information as they need. As a realtor, it is important that you let them know that you are knowledgeable, and of course accessible. One way for you to do it is by holding a Q&A segment on Facebook or Twitter where you can answer any query about selling, buying and owning a house or a property. Schedule this every day. With this online strategy, people will appreciate the fact that you are making things easy for them because they won’t have to physically go to your office to get basic information. Another great thing about this is that it won’t even cost you anything.
And if you want to increase your visibility and exposure, giving away something for free will be an excellent idea. Go to a local community event and give some goodies away. You may need to spend a little amount on this but you will be leaving a good impression on people. They will even appreciate the things you do for the community.
One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?
If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?