Meme Marketing: How Does It Work And Why Does It Work?

Since marketers have to closely monitor how to attract their consumers, strategies in marketing are changing constantly. This is where guerrilla marketing ideas takes traditional marketing’s place. Since then, meme marketing has also entered the scene in guerrilla marketing campaigns.

Have you ever heard of meme marketing before? Well, they’re mostly very silly forms of photos that usually get viral with just a few texts written on it. Therefore, these images or possibly videos and GIFs can be a smart way to get leads with your brand. It actually piggybacks on the viral aspect of the photo or meme. So with the immediate rise of consumers blocking out ads and banners, savvy internet users as well as lessened television viewing, marketers have to be very smart on how they market brands. This way it has become more difficult to reach the public compared to just a decade ago.

Instead of sending out promotional messages to audiences through traditional marketing, meme marketing taps into a new platform. This new platform has evolved into the internet culture by bringing in humor and platforms which allows a bigger audience reach. To be able to achieve such a big feat, marketers require a compelling and interesting advert. Hence, memes.

What is meme marketing?

Meme marketing is basically using internet memes to be the embodiment of a brand’s advertising. However, to be able to do this, the meme should be clever, memorable as well as easily communicated. But, most of all, it should be contagious, so that people would want to share it.

This is one reason why brands are starting to use the opportunity to add memes into their ads and marketing. One of the first things to know about memes are that they aren’t all alike. Although it has risks, it also has great rewards in store, if done properly. According to Jordan Marowski, someone who’s experienced with meme marketing, the most common usage of meme marketing or advertising is called meme jacking. He explains that this “involves a brand or agency piggybacking on a popular meme.”

There are many forms of this, including commercials, display ads and even an adaptation of an already very successful image. However, the approach of identifying the correct meme is the most difficult part of this kind of marketing. Marketers would have to find an appropriate and relevant meme to use that is viral before it becomes irrelevant or forgotten. Recently, the song Juju on that Beat have become very popular with its dance moves. However, facing the reality of its viral success, it has now become irrelevant as people caught interest of something new. Even when Drake’s Hotline Bling came out along with his music video, it become a meme. But, it has since fleeted in popularity. Therefore, it requires marketers in your company to know the internet culture as well as have a handle on how to use social media.

Another form of meme advertising is memescaping. However, this involves the brand to create a new meme. In reality though, this always fails. Although when it succeeds, it can reach the far depths of the world thanks to the internet. This can create millions of brand impressions that’s good for the business for many years.

If you haven’t read about some of the best ideas that went viral, you can easily access it here


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