Tips For Creating A Successful Guerrilla Marketing Campaign
Guerrilla marketing is becoming more and more popular most especially to small businesses. However, it also comes with risks. While it is inexpensive, it can also appear cheap, and since it is unconventional, it can be offensive or disruptive. This is why it is important that your guerrilla marketing strategy is not only successful but is also safe.
Here are some helpful tips on how you can make it happen.
1. Focus on your audience
In guerrilla marketing, you should be putting the interest of your audience above anyone else’s. You need to do thorough research on the places where there is higher foot traffic of your target audience, the way they communicate, the things that are important to them, and others. If you know your target audience very well, you have greater chances of being successful with your guerrilla marketing efforts.
2. Do careful planning
Most guerrilla marketing stunts are spontaneous, and they are designed to be created that way, but when it comes to planning, it must be done carefully and thoroughly. Even if guerrilla marketing strategies are mostly low-cost, your investment will mostly fall on the time you need to spend for brainstorming and planning. And the reason why the planning phase is very crucial is because of the fact that you are only given a single chance at launching your campaign, so you have to make sure it is a success. You cannot afford to make a mistake in carrying out your guerrilla marketing tactics because its impact can have a lasting impact on customers.
3. Always include a call-to-action in your campaigns
In order for your guerrilla marketing campaigns to be successful, you need to make sure that it includes a call to action. It is not enough that you just share out information about your company and it is not going to be effective. What will drive results are something that will encourage them to leave their information so that it will be easier for you to do a follow-up. This is how you can monitor and check your return of investment, and this is one excellent way for you to measure your success.
4. Keep your focus on the smaller groups
If your goal is to be able to establish a connection and meaningful relationships with your existing, as well as potential customers, then you have to keep your focus on a smaller group. This is where you will have to start because these are the people who will be able to help you later on when it comes to increasing the exposure of your brand.
5. Be positive
The strategy used in guerrilla marketing is intended to catch the attention of your target audience in unexpected ways. They are designed to be memorable and to leave lasting impact on your consumers. This is why it is important that you do not attract negative attention because you don’t want to be remembered for something that was not done right like an offensive ad. You have to be careful because you don’t want to make your audience lose their respect for you.
6. Avoid scaring your audience
Guerrilla marketing is designed to make an impact to a target audience but it should not in any way be scary and upsetting, or you will be pushing your customers away. They might just end up going to your competitor. What you need to do instead is show something that is more inspiring and encouraging. In this way, they will remember you for a more positive thing you presented.
7. Be original
What is amazing about guerrilla marketing stunts is the fact that all concepts are original. You cannot be a copycat. You can’t copy another brand’s idea. Yours will have to be unique and original if you want to be successful in capturing the attention of your target audience.
8. Don’t aim for going viral
The goal in guerrilla marketing is not just limited to being viral. What you need to aim for is how you can add value to the lives of your consumers, even your potential consumers. That is because these are the people who will be helping your sales.
About the Author Jesse Byron
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