Not all businesses and companies have a budget allotted for marketing and advertisement. Small businesses, most especially, would rather save their capital for other expenses because of the fact that it can be costly to keep the attention of new customers. And this is where guerrilla marketing comes in.
Guerrilla marketing is an unconventional method of marketing which does not require a significant amount of capital. All you need is creativity, imagination, time and energy. With guerrilla strategies, you have a good chance of being successful in marketing your business without having to spend big.
Graffiti is now one of the inexpensive, yet effective ways to gain the attention of the public. You just need to brainstorm and come up with a concept that is worth remembering. Of course, you should not forget writing your company name, your brand of your website. You can also make use of the sidewalk as a free way to capture attention. You can be creative about it. You can design a sidewalk that leads to your shop or store that offers amazing sale and discounts, or something like that.
Guerrilla marketing tactics are not limited to the ones that are physically visible to the public. They can also be strategies posted and shared online. These online campaigns are something you cannot underestimate because these are the ones that have the power to go instantly trending or viral, especially when you pull them off successfully. You have a good chance of being popular overnight at a very low cost.
However, you cannot expect that you will be able to effectively create a high level of buzz for each and every campaign that you come up with. Of course, you need to have something really creative and well thought of, for it to be worth sharing. The beauty of online campaigns is that it will also require you a very low investment. You just also have to be careful because your tactic might be misinterpreted or misunderstood.
Aside from making public art, you can easily be remembered when you pull off a mob or a public performance. It is something that will take a lot of time and brainstorm when it comes to planning, but you can maximize it. You can repeat it as many times you want, in places where you think there is high foot traffic of your target audience.
Because people are always busy, make your mob performance short and quick, but at the same time, fun and entertaining. It should also be well-documented so that it can reach more audience, especially when shared on the social media.
If you can’t find any public place where you can have your graffiti painted, you can still unleash your creativity through stickers. In fact, stickers are more flexible because you can design them any way you want. You can decide on the shape and size and they can fit your budget. The ultimate goal is that you should be able to convey your message to your target audience creatively.
Let your small acts of kindness count. By doing some random acts of kindness in the community, people will not only remember you, but they will also appreciate you. It is easy to establish that human connection when you do this, and it will give your brand a good image. You can also take this opportunity to hand out flyers for your next company’s event.
While you can get an art creatively done in public, you can definitely use your own store for guerrilla marketing. You can have a clever image displayed or some unique items there that will surely catch the eyes of the passersby. However, you need to come up with something that will make them more memorable. Hire an artist to paint on your windows or building just to capture the attention of the local customers. Go beyond than the traditional signage to pique the interest of people passing by.
One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?
If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?