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Guerrillas Do Not Rely on Money

A bookstore owner had the misfortune of being located between two enormous book selling competitors. As if that wasn’t bad enough, one day little bookstore owner came to work to see that the competitor on his right had unfurled a huge banner reading “Monster Anniversary Sale! Prices slashed 50%!” The banner was larger than his entire storefront. Worse yet, the competitor to the left of his store had unveiled an even larger banner saying, ”Gigantic Clearance Sale! Prices reduced by 60%! Again, the banner dwarfed his storefront. What was the owner of the little bookstore in the middle to do? Being a guerrilla marketer, he created his own banner and hung it out front, simply saying “Main Entrance.” Guerrilla marketers do not rely on the brute force of an out sized marketing budget. They rely instead on the brute force of a vivid imagination. Today, they are different from traditional marketers in 20 ways. There are over 200 Guerrilla Marketing weapons in the arsenal. They range from simple things like: how you answer the phone and your elevator pitch to more complex things like: Facebook marketing, radio ads and direct mail. The average business owner uses about 15 different Guerrilla Marketing weapons on a regular basis. Guerrillas are not average. If you are looking to out market your competition and leave them in the dust you need to be using between 35-45 different Guerrilla Marketing weapons on a regular basis. Review the list of 200 and see which ones you can add today!

You now hold in your hand the key to becoming part of that tiny percentage of entrepreneurs who go all the way. By realizing that many facets of your business can fall into the category of marketing, you have a head start on competitors who don’t see the difference between advertising and marketing. Visit our website!

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About the Author Jesse Byron

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Guerrilla Marketing Tip:

One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?

If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?

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