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Tips to Add Guerrilla Marketing to Your Business Strategy
Guerrilla marketing has been gaining popularity for the way it has helped many small businesses in many parts of the world. It has been known to be effective because it is very simple to understand, implement, and is also inexpensive.
Guerrilla marketing is the process of using low-cost, yet creative advertising strategies to encourage growth when it comes to revenue and expansion for businesses. This type of strategy is very helpful especially for businesses or companies which are working on a very tight budget. It is about coming up with something very engaging and interesting to promote business instead of paying for advertising or marketing.
Here are some of the ways by which you can add guerrilla marketing to your business strategy:
1. Create a LinkedIn group
LinkedIn is one of the most powerful social networking sites that is most suitable for businesses, and you need to leverage on this in order for you to get more sales. By doing this, you will not even have to spend a single dollar, but you will be able to build your network in a faster way. This is an excellent way for you to establish an audience of potential consumers.
2. Create a Google+ business page
Another effective way to boost your ranking in Google is by creating a Google+ page. This way, you can boost your ranking in Google searches and increase the exposure of your business to more people without having to spend a single dime. Remember that your goal is to be recognized by as many people as possible.
3. Give away free samples
Giving some of your products for free is one way for your business to be trending and talked about, especially on the social media. The word is very easy and fast to spread online, and as soon as more people recognize your brand, you have a good chance of getting your products purchased, especially when you get good reviews.
4. Host a free webinar
Not all webinars come with a cost, as some are free and there are those which allow you to start off with a free trial for a month. Webinars is one of the most excellent ways to connect with your audience, build your network, and eventually increase your sales.
5. Create and post more videos online
Many Internet users are into watching videos online because people would rather click “play” and “watch” than read the materials. This means that videos are a good thing for you to bank on, but make sure that your videos are entertaining, informational, educational, or motivational.
6. Dare to be different
You don’t have to be the same as your competitors. In fact, you should be doing something differently. You have to do something that no one else has ever done; do something to be recognized and stand out. If you give something out for free, make sure it is something that’s worth coming back to.
7. Make a blog
Another great way to encourage greater traffic to your website is by posting a blog. This strategy is very simple, yet it is also very effective. The more updates and posts you have on your website, the higher the traffic. It will also increase your rankings in Google searches. You just have to make sure that your blogs contain the information that people or your audience are looking for so that they will make your website as one of their credible or trusted sources. If you do this correctly, you will be able to get a substantial amount of viewers in no time.
8. Make a Twitter account for your business
Creating a Twitter account for your business is a low-cost strategy which can increase the exposure of your business. This platform allows you to easily get more followers, thus making it easy for you to also connect and network with people.
9. Launch a contest
A contest can give your business a ton of exposure because people will be talking about it, and the word will easily spread. This should increase your brand exposure, especially when you’re able to do it correctly. It will also increase your sales numbers in ways you never expected.
About the Author Jesse Byron
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