Affiliate Marketing

Affiliate marketing is one of the best innovations in the electronic world. The combined power of this tactic and the vast number of people online can prove to be an extraordinary source of profits to your business. Affiliate marketing programs are simple partnerships between onliners who want to extend their reach beyond their own website and their affiliates — other sites or individuals who agree to sell or market your offerings in return for a slice of the action. From your standpoint, this is free marketing with the potential to attract traffic and generate sales. From the standpoint of your affiliates, you’re offering a viable source of additional revenue in exchange for a small piece of advertising on its website. One of the most successful of all affiliate programs is run by It was also the first online. They call it their “Associates Program,” but it’s an affiliates program nonetheless. This program offers commissions to referring websites when Amazon sells merchandise to referred visitors. Affiliate programs such as Amazon’s are astonishingly simple to set up and initiate. Just place a link on your site. It should contain a special code that tells the system at Amazon which visitors came from your site. If that visitor makes a purchase, you get a slice of the pie.

Ethnic groups are a potential lode of purchasing power. Asian-Americans today number 10 million, many of whom are affluent, educated, and, happily for the guerrilla, have no brand loyalties—yet. The Hispanic and Asian markets have a combined purchasing power of $216 billion, and they don’t assimilate as they used to. They know they don’t have to if they don’t want to. As a guerrilla, you ought to be aware of the buying power of the various races in the United States. In 2004, the White segment was the leader with $8,600 billion. Next came Blacks with $7,077 billion, Hispanic purchasing power has surged to nearly $700 billion, followed by Asians with $363 billion, Multi-Racial with $258 billion and American Indian with $47 billion. By 2008, the combined buying power of African-Americans, Asian-Americans and Native Americans will exceed $1.5 trillion. Get to know them. Get them to know you. That’s why I’m telling this to you. Members of the nation’s population born in foreign countries now account for over ten percent a total of nearly thirty million people. This is a larger segment than at any time in the past five decades.

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About the Author Jesse Byron

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