Category Archives for Sales Strategy
Consumer Confidence is Key
Confidence is extremely important to you—more important than quality, than selection, than price, than service. Confidence will be your ally. And commitment, as proven by consistent marketing, will
Continue ReadingKeep Your Marketing Consistent
A major marketing secret is to make your marketing consistent. Don’t change media. Don’t change messages. Don’t vary your graphic format. Change your offers and headlines if you wish, even your
Continue ReadingDeveloping a Marketing Plan
Keep in mind that your competitors are getting smarter every single day. So your real job is to augment your marketing attack. Strengthen your plan. Beef up your website. Add a few more weapons to your
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