Category Archives for Sales Strategy
What Is Guerrilla Marketing and How It Can Boost Your Brand
Guerrilla marketing is a marketing strategy that is quite different from the traditional marketing methods. It is an unconventional tactic which is used to promote a product or service. It is often used
Continue ReadingLow-cost Guerrilla Marketing Ideas to Grow Your Business
Marketing is not just limited to advertising, social media, SEO, and e-mail. Marketing is a world of possibilities and many opportunities to be able to present yourself to your customers. Anything can
Continue ReadingGuerrilla Marketing Strategies for Small Business
The term “guerrilla marketing” was created by Jay Conrad Levinson in 1984 and used it as a way to describe low-cost but highly effective marketing strategies which are helpful especially for small
Continue ReadingMarketing Automation Software: Why You Still Need A Marketing Team
There’s a whole slew of marketing management and automation software available. From end-to-end promotions down to customer loyalty management software and even software that manages everything from
Continue ReadingWhy Analytics and Stats Are Important in a Guerrilla Marketing Strategy
A very important feature of guerrilla marketing is how the discipline is supposed to bring in results. And the primary ways by which results are measured and tracked are through metrics, statistics, and
Continue ReadingHow to Effectively Use Subliminal Marketing in Your Overall Ad Strategy
One thing that advertising campaign strategists often like to explore is how to apply “subliminal marketing” into their work. In 1957, author Vance Packard claimed in his book “The Hidden Persuaders”
Continue Reading16 Secrets to Small Business Success
If you have a small business and want it to become a large business, forget it—until you put these sixteen secrets into practice. If you allow these concepts to become part of your mental marketing
Continue ReadingGuerrillas Do Not Rely on Money
A bookstore owner had the misfortune of being located between two enormous book selling competitors. As if that wasn’t bad enough, one day little bookstore owner came to work to see that the competitor
Continue ReadingHow to Use Psychology in Marketing
Take a moment to examine marketing in the light of psychology. “Skinnerian marketing” dictates that the customer modifies his or her behavior—this kind of marketing says, shows, or does something
Continue ReadingCreative Marketing Produces Profits
Guerrillas have only one definition of creativity in marketing: It’s something that generates profits for their business. Big profits? Very creative. No profits? Not creative. Creativity in marketing
Continue ReadingGuerrilla Marketing Plan Example
Suppose you call your business Freedom Press and you intend to sell books about freelancing. Let your strategy start with the words: “The purpose of Freedom Press marketing is motivate people to order
Continue ReadingA Guerrilla Marketing Story
I was employed by an advertising agency in Chicago, and we were called in to a cigarette company in New York. They were dismayed by their ranking of thirty-first largest-selling brand in America and their
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