All posts by Jesse Byron
News Flash: Guerrilla Marketing Is NOT Show Business
In the chapter “What Guerrilla Marketing Is Not” in The Best of Guerrilla Marketing: Guerrilla Marketing Remix by Jay Conrad Levinson, he pointed out one very important idea that Guerrilla Marketing
Continue ReadingWhat You Need to Know About Guerrilla Marketing Strategies
Guerrilla Marketing, which was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Advertising,” refers to the advertising strategy which focuses on the low-cost original marketing techniques
Continue ReadingGuerrilla Marketing Strategy: Emotions Triggered by Your Marketing Stunts
Let’s face it: emotions are a bigger driver of purchases, as opposed to logic and rational weighing of pros and cons. This principle was put forth by the Father of Guerrilla Marketing himself, Jay Conrad
Continue ReadingWhy Analytics and Stats Are Important in a Guerrilla Marketing Strategy
A very important feature of guerrilla marketing is how the discipline is supposed to bring in results. And the primary ways by which results are measured and tracked are through metrics, statistics, and
Continue ReadingHow to Effectively Use Subliminal Marketing in Your Overall Ad Strategy
One thing that advertising campaign strategists often like to explore is how to apply “subliminal marketing” into their work. In 1957, author Vance Packard claimed in his book “The Hidden Persuaders”
Continue ReadingA Guide to Make Guerrilla Marketing Work for You
A business or company can make use of a wide variety of marketing strategies, but the type of tactics to be used will depend on the business needs. For small businesses, guerrilla marketing might be what
Continue ReadingGuerrilla Marketing Tips:
What is the form of marketing that everyone is clambering towards? Online marketing. What happens where there is more demand than supply? Prices start to rise and land grabs start to happen quite fast.
Continue Reading16 Secrets to Small Business Success
If you have a small business and want it to become a large business, forget it—until you put these sixteen secrets into practice. If you allow these concepts to become part of your mental marketing
Continue ReadingGuerrilla Marketing for the Small Business
You must rely on something just as effective but less costly. I’m happy to report that your size is an ally when it comes to marketing. If you’re a small company, a new venture, or a single individual,
Continue ReadingGuerrillas Do Not Rely on Money
A bookstore owner had the misfortune of being located between two enormous book selling competitors. As if that wasn’t bad enough, one day little bookstore owner came to work to see that the competitor
Continue ReadingNewsletters – Easy and Effective
Who are your A-list customers? An a-list customer is your best customer. They are the ones who drive the most profits to your business, they are the ones who are a joy to work with and often they are
Continue ReadingPrint-on-Demand Publishing
Profits from print-on-demand publishing are on a per sale basis and the amount of commission will often vary depending on the route by which the item is sold. Highest profits are usually generated from
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