Category Archives for Online Marketing
What is Online Guerrilla Marketing?
Guerrilla marketing is a marketing strategy that is named after the irregular tactics that were used during warfare. Now, it is being used by small businesses and companies to promote their brand and
Continue ReadingIs Guerrilla Marketing Worth Trying in your Marketing Strategy?
Over the years, guerrilla marketing has gained popularity especially for startups and small businesses. It is because compared to traditional marketing; guerrilla strategy does not require a huge amount
Continue ReadingWhy Guerrilla Marketing is an Innovative Approach towards Marketing
Every now and then, consumers are overwhelmed with so many advertisements and campaign ads left and right. And for a business, the challenge is how they can stand out in the competition and be recognized
Continue ReadingGuerrilla Marketing Strategies for Small Business
The term “guerrilla marketing” was created by Jay Conrad Levinson in 1984 and used it as a way to describe low-cost but highly effective marketing strategies which are helpful especially for small
Continue ReadingGuerrilla Marketing Pro Tip: If It Works, Rinse, Repeat
They say that the human psyche hasn’t really changed over time. There are basic things that we respond to, a set of buttons that causes us to react when pushed, and so, a core principle was identified:
Continue ReadingMarketing Automation Software: Why You Still Need A Marketing Team
There’s a whole slew of marketing management and automation software available. From end-to-end promotions down to customer loyalty management software and even software that manages everything from
Continue ReadingWhat You Need to Know About Guerrilla Marketing Strategies
Guerrilla Marketing, which was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Advertising,” refers to the advertising strategy which focuses on the low-cost original marketing techniques
Continue ReadingGuerrilla Marketing Strategy: Emotions Triggered by Your Marketing Stunts
Let’s face it: emotions are a bigger driver of purchases, as opposed to logic and rational weighing of pros and cons. This principle was put forth by the Father of Guerrilla Marketing himself, Jay Conrad
Continue ReadingHow to Effectively Use Subliminal Marketing in Your Overall Ad Strategy
One thing that advertising campaign strategists often like to explore is how to apply “subliminal marketing” into their work. In 1957, author Vance Packard claimed in his book “The Hidden Persuaders”
Continue ReadingNewsletters – Easy and Effective
Who are your A-list customers? An a-list customer is your best customer. They are the ones who drive the most profits to your business, they are the ones who are a joy to work with and often they are
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