In the chapter “What Guerrilla Marketing Is Not” in The Best of Guerrilla Marketing: Guerrilla Marketing Remix by Jay Conrad Levinson, he pointed out one very important idea that Guerrilla MarketingContinue Reading
Guerrilla Marketing, which was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Advertising,” refers to the advertising strategy which focuses on the low-cost original marketing techniquesContinue Reading
Let’s face it: emotions are a bigger driver of purchases, as opposed to logic and rational weighing of pros and cons. This principle was put forth by the Father of Guerrilla Marketing himself, Jay ConradContinue Reading
A very important feature of guerrilla marketing is how the discipline is supposed to bring in results. And the primary ways by which results are measured and tracked are through metrics, statistics, andContinue Reading
One thing that advertising campaign strategists often like to explore is how to apply “subliminal marketing” into their work. In 1957, author Vance Packard claimed in his book “The Hidden Persuaders”Continue Reading
One of the most widely distributed marketing pieces is a simple business card. Business cards date back to the 15th century in China. Take a look at your business card and ask these questions: #1 Can someone tell what you offer within a second or two? #2 Does your card stand out from the crowd? #3 Are you using the back of the card? #4 Do you have a specific call to action that is traceable back to the card?
If you answered no to any of the four questions, you have some work to do. Some Guerrilla Marketing business card tips: pick an odd shaped card or style. Plastic cards, even metal cards really stand out from the crowd. Re-design your card with the end prospect in mind. What value can you provide by transferring your business card to them?