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How to Use Psychology in Marketing
Take a moment to examine marketing in the light of psychology. “Skinnerian marketing” dictates that the customer modifies his or her behavior—this kind of marketing says, shows, or does something
Continue ReadingCreative Marketing Produces Profits
Guerrillas have only one definition of creativity in marketing: It’s something that generates profits for their business. Big profits? Very creative. No profits? Not creative. Creativity in marketing
Continue ReadingGuerrilla Marketing Plan Example
Suppose you call your business Freedom Press and you intend to sell books about freelancing. Let your strategy start with the words: “The purpose of Freedom Press marketing is motivate people to order
Continue ReadingA Guerrilla Marketing Story
I was employed by an advertising agency in Chicago, and we were called in to a cigarette company in New York. They were dismayed by their ranking of thirty-first largest-selling brand in America and their
Continue ReadingConsumer Confidence is Key
Confidence is extremely important to you—more important than quality, than selection, than price, than service. Confidence will be your ally. And commitment, as proven by consistent marketing, will
Continue ReadingKeep Your Marketing Consistent
A major marketing secret is to make your marketing consistent. Don’t change media. Don’t change messages. Don’t vary your graphic format. Change your offers and headlines if you wish, even your
Continue ReadingThe Guerrilla Marketing Approach to Creativity
It’s not just in mass media marketing that you can exert creativity. When customers of Crystal Fresh Bottled Water request to have the water delivered, they receive a thank-you note signed by Jeanette,
Continue Reading7 Steps for Successful Marketing
When you create your marketing program, your first step is to write a simple creative strategy such as Energizer may have done to focus on their durability. Practice first by writing creative strategies
Continue ReadingHow Generosity Can Help Your Business
You don’t have to give away free things in order to be generous. You can prove your generosity by your ability to listen and see things from your customer’s point of view. You can prove it by your
Continue ReadingGuerrillas are Better than the Competition
A mandatory weapon in a guerrilla’s arsenal is a clear picture of reality. Reality? What’s that? It’s the difference between the way you are conducting business compared with the way your competitors
Continue ReadingReferrals are the Best Way to Get New Customers
An overwhelming majority of successful business owners will tell you flat out that obtaining referrals is the most powerful tactic for attracting new customers. They’ll add that your best source of
Continue ReadingInternet is the Top Place to Market
Everybody knows the three main secrets of a guerrilla marketing location: Internet, Internet, Internet. It’s not the corner building downtown anymore. It’s not the high-rent spot in the mall. It’s
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