Category Archives for Guerrilla Marketing Strategies
Guerrilla Marketing Examples: The Top 9 of the Year 2016
You may be new to the concept of guerrilla marketing. However, if you own a small to medium business (actually even a big one), you may use guerrilla marketing to your advantage. Guerrilla marketing as
Continue ReadingGuerrilla Marketing Strategies for Small Business
The term “guerrilla marketing” was created by Jay Conrad Levinson in 1984 and used it as a way to describe low-cost but highly effective marketing strategies which are helpful especially for small
Continue ReadingGuerrilla Marketing Pro Tip: If It Works, Rinse, Repeat
They say that the human psyche hasn’t really changed over time. There are basic things that we respond to, a set of buttons that causes us to react when pushed, and so, a core principle was identified:
Continue ReadingWhat You Need to Know About Guerrilla Marketing Strategies
Guerrilla Marketing, which was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Advertising,” refers to the advertising strategy which focuses on the low-cost original marketing techniques
Continue ReadingGuerrilla Marketing Strategy: Emotions Triggered by Your Marketing Stunts
Let’s face it: emotions are a bigger driver of purchases, as opposed to logic and rational weighing of pros and cons. This principle was put forth by the Father of Guerrilla Marketing himself, Jay Conrad
Continue ReadingWhy Analytics and Stats Are Important in a Guerrilla Marketing Strategy
A very important feature of guerrilla marketing is how the discipline is supposed to bring in results. And the primary ways by which results are measured and tracked are through metrics, statistics, and
Continue ReadingA Guide to Make Guerrilla Marketing Work for You
A business or company can make use of a wide variety of marketing strategies, but the type of tactics to be used will depend on the business needs. For small businesses, guerrilla marketing might be what
Continue ReadingGuerrilla Marketing for the Small Business
You must rely on something just as effective but less costly. I’m happy to report that your size is an ally when it comes to marketing. If you’re a small company, a new venture, or a single individual,
Continue ReadingThe Guerrilla Marketing Approach to Creativity
It’s not just in mass media marketing that you can exert creativity. When customers of Crystal Fresh Bottled Water request to have the water delivered, they receive a thank-you note signed by Jeanette,
Continue Reading7 Steps for Successful Marketing
When you create your marketing program, your first step is to write a simple creative strategy such as Energizer may have done to focus on their durability. Practice first by writing creative strategies
Continue ReadingHow Generosity Can Help Your Business
You don’t have to give away free things in order to be generous. You can prove your generosity by your ability to listen and see things from your customer’s point of view. You can prove it by your
Continue ReadingGuerrillas are Better than the Competition
A mandatory weapon in a guerrilla’s arsenal is a clear picture of reality. Reality? What’s that? It’s the difference between the way you are conducting business compared with the way your competitors
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